EXHIBITING

By Exhibiting at the Holistic Living Expo, you can:

• Sell your products, offer your services to the public, or give away samples.
• Meet new people, establish new ongoing clients.
• Distribute literature, get leads, expand your mailing list.
• Educate the public about the benefits of your products or services.
• Give lectures, demonstrations, performances, & other types of presentations.

If you wish to exhibit, you can click on the “Exhibitor Application” link at the top of the page. From there you can download the application & mail it to us. Or you can call 831-706-4336 (days) or 831-239-6835 (evenings & weekends) & reserve a space with a credit card, or we'll give you a number to fax your application to our current location (We're on the road much of the time).

At most of our events, we get more applications for spaces than we have room. We limit booths in each category to reflect expected demand based on show history. Register early if you are interested in prime booth locations or presentation times. Once the show has sold out, exhibitors may request to be put on a waiting list. Typically there are 3 or 4 cancellations during the last week before an event - due to illness, car trouble, or other unforeseen circumstances - at which time we fill those spaces from our waiting list. Do not hesitate to call or email us if you have questions or concerns. We want you to be fully prepared in order to have the best possible experience on the day of the event. Try to call during normal business hours; Tues - Fri from 10 am to 6 pm. We forward the office phone to the cell phone when we are on the road, so you may be surprised at how easy it is to reach us, if necessary, on the morning of an event.

Early Bird & Multiple Expo Discounts

This year we have instituted more generous and flexible Early Bird and Multiple Expo Discounts. In past years, you needed to pay in full for your booth at least 30 days before the event in order to get the $20 Early Bird Discount. For 2007, you can subtract $5 per week that you pay ahead, up to $30 when paying 6 weeks ahead or more.

Early Bird Discounts

• $5: when registering and paying 1-7 days ahead
• $10: 8-14 days
• $15: 15-21 days
• $20: 22-28 days
• $25: 29-35 days
• $30: 36 + days

Multiple-Event Discounts

• 2 Expos - 2% when registering and paying for 2 Expos at the same time.
• 3 Expos - 3%
• 4 Expos - 4%
• 5 Expos - 5%
• 6 Expos - 6%
• 7 Expos - 7%
• 8 Expos - 8%
• 9 Expos - 9%
• 10 or more Expos - 10%
  

December Multiple-Event Discounts

10% Discount when registering and paying for 5 or more events at the same time in December 2006.
15% Discount for 10 or more events

Booth Fees for One-day Expos
(Double for Two-Day Expos)

• $160 for a 10' x 8' lobby space with an 8' table
• $180 for a 6' x 8' practitioner space
• $210 for an 8' x 8' retail space with a 6' table
• $240 for a 10' x 8' retail space with an 8' table
• $270 for a 12' x 8' retail space with an 8' table
  

For 1-day Expos, corner spaces with 2 tables are $30 extra.
(The 10' x 8' corner booth has one 6' table & one 8' table)

Free unlimited chairs at all events.
Free electricity at all events.

Additional Discounts

$10 discount for each hour of assistance with event set-up or tear down. Discounts can be arranged for assistance with other projects. See “Holistic Living Collective” below.

Partnership Booths

We do a number of booths as a partnership between Sacred Productions & the Exhibitor. For example, some of the readers pay $15 plus a 50/50 split of income. This option is available to new practitioners while they are on the learning curve of their first three events. After that, it is by special arrangement only, & is dependent on the exhibitor’s ability to successfully apply the Exhibitor Guidelines (10 Secrets of Successful Exhibiting) listed at the end of this email and on the website. The Seance Booth & the Aura Camera are other examples of partnership booths. There is also a Cooperative Expo Store in conjunction with the Registration Area, where exhibitors not wishing to have an entire booth can work together with us and do a split on the profits.

Networking Partnerships

We also offer partnership booths to some network marketing groups willing to create committed networking teams to work at the expos, particularly those companies in the health & nutrition field. Sacred Productions provides a free booth to help build networking organizations that financially support the team members and the expo itself. We are looking for a few team leaders who want to be positioned at the top of the regional networks in the free booths. We are focusing now on the teams that have the highest potential for rapid expansion - Univera Life Sciences, Amazon Herbs, Stem Tech, Waiora, Pharmanex, Veema, & Gano Excel (Healthy Coffee), plus a few others that are soon to enter into agreements with Sacred Productions.

If you are interested in partnering with us, contact Dean at 831-706-4336 (days) or 831-239-6835 (evenings & weekends) .

Holistic Living Collective

The expo, in keeping with the theme of “Co-Creating a Better World”, is currently looking for a few more partners and co-creators. If you are interested in producing an event in your area, or working with us on the marketing team, program team, advisory board, finance, or booth sales, please contact Dean at 831-706-4336 (days) or 831-239-6835 (evenings & weekends) or Dean@HolisticLivingExpo.com. We also need help to run the Astrology Booth, the Visionary Art & Music Booth, the Cooperative Store, and the Virtual Expo being created on the website. There are some paid positions & some involve discounts on booths.

PRACTITIONER STANDARDS

The continued success of our events is dependent in large part on the quality of the experience that attendees have, particularly with the psychic readers, spiritual counselors & healers. As much as possible, we want attendees to leave healthy, happy & hopeful. A satisfied client will spread the word about their positive experience, & return the next time with their friends. Therefore we have high standards for our exhibitors. Practitioners who are new to our events must demonstrate their abilities & experience either before or on the day of their first event. Spiritual Counselors can do a short sample session over the telephone or at one of the events. Contact Emy at 951-277-9178 or Shemshel@yahoo.com to arrange a time for that. Healers can provide a short demonstration of their work on the day of their first event.

PRESENTATIONS, LECTURES, PERFORMANCES, & WORKSHOPS

At each expo we offer a separate room or area for free half-hour presentations, performances, lectures, etc. The presentation room may be reserved at no charge on a first-come first-served basis by exhibitors who have completed the registration process & paid their booth fees. Non-exhibitors may rent the presentation rooms for $50 per half-hour. If you are interested, please fill out the Presentation section on the exhibitor application, & indicate a range of preferred times. Presentations begin at 10:15 am after the 9:45 am Opening Ceremony, & run throughout the day every half hour until 6:00 pm. There is one 45 minute slot at 10:15 am. These presentation times fill up fast, especially those in the middle of the day, so register early if you want an optimum time for your presentation. By special arrangement, we co-sponsor longer presentations or mini-workshops in which attendees are charged a fee, which is split 50/50 between the Presenter & Sacred Productions. We will need at least 2 months to plan the promotion of such an event on the website, in postcards & newspaper ads, & in the program guide.

SPONSORSHIP

Over the last two decades, Sacred Productions has produced more than 500 holistic and metaphysical events throughout California. In that time our mailing list has grown to 100,000, & our email list is now over 50,000. Each year we produce another 30 - 40 events, reaching thousands more attendees. At each expo we offer prime booth locations & marketing options to businesses & organizations wishing to be a sponsor. Sponsors can also receive discounts or free space in the events when they provide significant help with promoting the expo in the local area.

By sponsoring one or more Holistic Living Expos, your business or organization will have a marketing vehicle that combines the best features of advertising, exhibiting, & networking - to promote your products and services to the growning holistic community before, during and after each Holistic Living Expo.

Contact us for sponsorship options, or to custom-tailor a sponsorship plan that works for you. Costs of sponsorship vary according to combinations of benefits listed below.

Benefits of Sponsorship:

Booths at Expo
Logo, Ads, and/or Articles in Program Guide
Web Banner Ad, Logo & Link
Speaker Slots at the Expo
Mention in Press release
Your samples or literature given to attendees in Welcome Bags
Unlimited Free Guest Passes to the Expo
Physical Banner in Expo Lobby
Listing as Speaker with Photo & Description on Website
Name & Description in Exhibitor Biographies with photo and website link
Logo on bags given out at the Expo
Position on our advisory board

Promotional Sponsor

Trade or Partially Trade any of the above sponsorship benefits in exchange for your Promoting the Holistic Living Expo through your Holistic, Metaphysical, or Media Business.

Examples of how you can assist us in exchange for sponsorship benefits:

Expo Literature inserted in customer bags or placed on your check out counter or business display table. Posters on windows or bulletin boards at your business, or placed in prominent locations in your community. Advertising in your Magazine, Newsletter, Website, Radio, or TV program.

TEN SECRETS TO SUCCESSFUL EXHIBITING

1. Create an attractive booth, with a large professional sign displayed at eye level. A client or customer needs to know who your are, what you’re offering, and why they need it. Make it clear to them what your specialties are. For optimum booth location, pick your space in advance from the floorplans we send you, & email us your choices.
   
   
2. Actively market yourself before, during, & after the event. For example:
   
   
   • Collect addresses & emails at each event. We give you unlimited numbers of free passes to send them next time.
   • Give a free presentation, or give away something useful to attendees. Let us know so we can include it in our ads.
   • Place ads in the program guide, or arrange to have your biography or banner on the website.
   • Help to arrange or participate in interviews on radio or television prior to the event.
     
     
3. Dress in the spirit of the event. We recommend dressing in a manner appropriate to your field of expertise, tradition, ethnicity, or in some other authentic or colorful way that will make you stand out, or attract attention to yourself. If you would like help designing or making a special outfit, we can recommend someone to help you.
   
   
4. Show up consistently & on time for events that you are registered for. It is easier to change your mind about booth location if you are there early during set-up. Give yourself time after set-up to get grounded, clear, & focused. If you are not going to make it due to illness, car trouble, etc, call with plenty of notice. We have a waiting list of exhibitors who want your space. Setup is 8 - 10 am. If you can’t arrive by 9:30 am, call us at 831-706-4336 (days) or 831-239-6835 (evenings & weekends) or we will assume you are not coming, & your space may be given to someone on the waiting list.
   
   
5. Know what you want to accomplish. It’s a good idea to have one major objective that supports your overall goals. A massage therapist might have a goal of doing 10-15 sessions at the show & establishing 3-5 new regular clients for private sessions at their office. An MLM booth might plan to get 100 leads & turn 25% of them into sales. A goal helps to energize you & focus your activities before, during, & after the show.
   
   
6. Be a good neighbor. You are in close quarters with many people whose prerequisites for doing their work, & whose environmental allergies or emotional sensitivities may conflict with your activities.
   
   
   • Don’t burn sage or incense inside the exhibit hall. Many people can’t handle it. This is a conflict waiting to happen.
   • If you play music at your booth, keep the volume at a level that works for your neighbors as well. If in doubt, ask.
   • If you want a TV in your booth, ask us when you register. We’ll need to locate your booth away from practitioners.

   • Be peaceful. Don’t antagonize other exhibitors, zap them with negative energy, or start fights. If you have a legitimate issue that needs mediation, ask the event staff for help. We have years of experience in problem-resolution.
     

7. Optimize your Attitude. Take some time after your set-up is complete to lift your spirits in whatever way works for you. It is a well-known principle of sales that when you are promoting a product or service, what you are actually selling is your own state of consciousness. If a cloud of negativity hangs over your booth, customers will avoid you like the plague. A psychic reader or healer who is depressed or lethargic is likely to bring their client down to their level. On the other hand, inspiration, enthusiasm & positive thinking are contagious. If you are feeling ecstatic, you are magnetically attracting others to you who would like their own vibration raised to a higher level.

8. Respect boundaries. During set-up, utilize no more than the width of the space you registered for. In general, the floorplan is designed according to the exact dimensions of the room. If you set up an 8' x 8' display in a 6' x 8' space, you may be forcing your neighbor to confine themselves to a 4' x 8' space. Stay within your own booth area when marketing your product or service. Don’t approach or distract fairgoers who are at another booth & may be on the verge of buying something or getting a reading. Most exhibitors consider it disrespectful to wander the hall passing out literature & prefer that you don’t do it in front of their booth. Use the literature table near the entrance to the hall to place your flyers, business cards, etc.

9. Be available at your booth during public hours (10 am - 6 pm, except in Newport Beach, which is 10 - 5). Excessive talking on cell phones, socializing, & leaving your booth makes it difficult for you to connect with potential clients. Unless you’re wearing name tags, 2 people in a practitioner booth sends the message that you’re not available. Don’t leave early unless it’s an emergency, & never without making arrangements with the staff. When exhibitors start tearing down their booths, the public perceives that the event is over, and they start leaving as well.

10. Evaluate your results. Continuously evaluate & work on improving your skills, your attitude, your visual presentation, & the marketing of your booth. If you notice others being more successful than you, pay attention to what they are doing that you aren’t. If you want outside feedback, ask your neighbors or the event staff for suggestions.

ADVERTISING & PROMOTION

Our advertising is widespread & thorough. We ask all attendees how they heard about each event in order to continually maximize the most cost-effective advertising. We allocate over one third of your fees for advertising, including::

• Ads in local and holistic/metaphysical magazines...
• Attractive full-color postcards mailed to targeted mailing lists, which have been compiled over 20 years of events.
• Press Releases sent to area newspapers and media, resulting in calendar listings, newspaper articles, & TV & radio interviews.
• Extensive links to our website, www.HolisticLivingExpo.com, on which we also give away free guest passes..
• Emailed event announcements & free guest passes to Sacred Productions’ email list, as well as those of the exhibitors.
  

Co-Creative Marketing: Unlimited Free Guest Passes

The marketing of these events is a group effort. We offer exhibitors & attendees unlimited numbers of Free Guest Passes, with your name on them, to distribute to clients, friends, & family. In exchange for your efforts on behalf of the expo, we reward you with Discount Coupons (Dharma Dollars), good toward readings, healings, booth fees, or advertising on the website. For every one of your guests who comes in, we give a $1 discount coupon to the exhibitor or attendee whose name is listed on the pass. The individual with the most passes turned in at the expo receives double the discount.
To get your passes, we email you a PDF of a Guest Pass with “Courtesy of ‘your name’ listed on it, so you can print them our or email them to your own email list. If you would like us to send you some printed passes, please let us know at least 4 weeks before the event how many printed Free Guest Passes you would like. You may have as many passes as you want. You can make additional copies if you need to. There is one restriction on Guest Passes. Please do not distribute them during the expo at the expo site itself, or in the parking lot.

TV, Radio, Newspaper Interviews

Exhibitors may also arrange for TV, Radio, or Newspaper interviews prior to an event, & may offer free admission to the viewers, listeners, or readers. Every attendee who mentions that they heard about the event from the interview gets in free, and the exhibitor receives the same discount credit as if they had given them a paper or electronic guest pass.

Website

Exhibitors are listed on the website in the exhibitor lists, & in the presentation schedules. Descriptions must be no more than 10 words or so, depending on the length of words. The website is updated every two weeks, so register early if you wish to be listed on the website during the critical weeks before an event when advertising to the public is concentrated.

Exhibitor Biographies

Exhibitor Biographies are available on the website by clicking on the button at the top of the home page. To be included, you must be currently active in the shows (having participated in a show within the last 6 months, or signed up and paid for a show in 2007). The Bio Project is coordinated by Monique Chapman, one of our readers in Northern California. You can send your bio to her at monique@healing-visions.com. Please send it in an MS Word document of 150 words or less (use MS Words - word count (under tools on the tool bar) to count the words). Please include a professional-quality photograph if you can. The Exhibitor Biographies are updated during the first week of every month, so please get your information to Monique before the end of the previous month. Your bio can include an email link and a link to your website.